How to Use Reference Images: Keeping AI Visuals On-Brand
Subject, style, logo, layout — the four reference-image roles explained, so your AI visuals stay varied yet consistently on-brand.
Why you need reference images
Text alone struggles to reliably reproduce your subject and brand. Reference images anchor the model to a given visual, which is what keeps a series consistent.
The four reference roles
- Subject: lock a specific person, product, or object for consistent identity
- Style: provide one style sample so all outputs share the same tone
- Logo: include brand marks for later compositing or consistent placement
- Layout: supply a layout reference so title zones and whitespace stay aligned
Practical tips
- Upload references in the workspace and assign each the correct role.
- Up to 4 references can be combined — subject + style works especially well.
- State constraints in the description, like "keep the subject identical, replace only the background".
Common mistakes
- Too many references with conflicting roles confuse the output
- Expecting a 100% copy: references guide, they don't clone
- Forgetting brand colors — set them in advanced settings
To build a full visual system, see brand visual consistency.
Try it
Upload a reference in Peituka and see on-brand series generation in action.
#reference images#brand consistency#image-to-image#AI illustration#visual guidelines
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